In
1994 country music star Ricky Lynn Gregg was introduced to the public through
a major marketing campaign that included television appearances, radio interviews
and a thing called a website. Ricky Lynn Gregg was the first country music artists
to ever have a website and he was marketed through the website through out the
world and this generated a fan base far beyond what anyone ever expected.
It was a plan devised by MultiMedia-Interactive and public relations firm White Horse Enterprises that took his career to a higher level through internet marketing by utilizing his website and promoting his site through appearances on national television like Prime Time Country and The Crook and Chase show and many others and landed Multimedia-Interactive the country music's best website award two years later..
The
"Frontier Free For All" is what Sony recording artists Wild Horses not
only calls their debut CD but also calls their live performance and their whole
concept. The bands front man Michael Mahler came to MultiMedia-Interactive, after
seeing what the company had done for other artists, and he too wanted the same
for his band. The bands debut single "I will survive" made it to the
top 40 and their latest video "Safely Home" have both been aired on
CMT and GAC television. Wild Horses stays in close contact with their fans through
their website and while on the road they use the CD Business Card not only as
a promotional tool but also as a giveaway when doing on air interviews on local
radio stations.
Atlantic
Recording Artist Confederate Railroad came to MultiMedia-Interactive back in the
early 90's to not only to create a CD Business Card for promotional uses but also
had a Shape CD in the shape of their logo created. The first CD Business Card
that was done for the band contains their video "She Took It Like a Man"
and the second CD Business Card we produced includes their latest video "That's
What Brother Do" along with all the necessary information on the band such
as bio, booking information, a link to their website and more.
When it was time to create the interactive Shape CD MultiMedia-Interactive and Confederate Railroad set out on the road to film the band and show what it was like on the road with Confederate Railroad. Several shows were filmed from coast to coast along with interviews and a complete tour of front man Danny Shirley's home. The CD shows the fans what it's like to travel with the band on their tour bus, set a show up, tear it down and the everyday life that the fans never get to see. When the CD production was complete the CD was cut in the shape of the bands logo. In 2007 we just finished a totally new website for the band www.confederaterailroad.com and a new DVD compilation of all the bands videos from the early 90's up to today.
In
2003 the legendary Charlie Daniels came to MultiMedia-Interactive looking for
a totally new interactive website for The Charlie Daniels Band. We worked with
Charlie and his people very closely to achieve the results he was looking for.
On October 27, 2003 we launched the new website and within the first 12 hours
of the launch the site recieved over 160,000 hits. The site is getting raving
reviews from his fans from all over the world. The new site is geared towards
the fans and keeping the fans up to date with what is going on with Charlie and
the band. There is a section on the site called the "Soapbox" where
Charlie posts his coments and views twice a week and the fans also have an opportunity
to reply to him. The new site also features a new merchandise section that allows
the fans to purchase all of Charlie's merchandise including T-shirts, hats, collectibles,
and his music and videos. Since the new site is interactive there are several
audio and video clips available and they are updated constantly with new live
performances and television appearances.
Charlie was so impressed with the work that we had done for him and the results he was achieving he decided to move all of his sites to MultiMedia-Interactive including his record label Blue Hat Records, which we are creating at the moment. For more information about Charlie Daniels and to experience his new website go to www.charliedaniels.com.
The Charlie Daniels Band website now receives over 3 million hits per month and merchandise sales are at a new all time high.
These are just a few examples of our work in the music industry. For a complete list of artists and songwriters we work with be sure to visit our clients section on this site.
Be sure to watch
our Music Industry Video: 
