MultiMedia-Interactive - Enhanced CD's

Enhanced CD technology has been around for years but mainstream music artists and labels have just started utilizing the technology. An Enhanced CD is a CD that will play music in any audio CD player but when inserted into a computer the CD becomes a whole new experience with multimedia, video, audio along with links to a website and more. The Enhanced CD gives the end user a bonus by giving them more than just an audio CD. Music artists Ricky Lynn Gregg and Wild Horses band both have utilized Enhanced CD technology along with companies like Bath & Body Works, Bank of America, Sharper Image, Kimpton Hotels, Wells Fargo Bank, Harlequin Books, Banana Republic and Kohler, just to name a few.

Be sure to watch our video on Enhanced CD's:

Post Cereals

In September of 2004 Post Cereals introduced an interactive CD that was produced by Multimedia-Interactive that will be inside millions of cereal boxes in the U.S. and Canada. The CD was produced in two different languages English and French. This particular CD is an Enhanced CD. An Enhanced CD is a CD that you can play the music tracks in any standard audio CD player but put the same disc in a PC or MAC computer and you have a complete multimedia interactive presentation. This is a whole new way of not only marketing an artists music but also marketing corporate products.