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Data
in today's age is valuable information when it comes to your sales or
marketing efforts. Here at MMI we have written our own tracking software
for our interactive CD-ROMS that will track every option and keep track
of how long each option was used. When the user has finished viewing the
CD the tracking results are sent to a database and you have the ability
to review the results. The CD can also automatically send you an email
with the results. This information is very valuable to your sales and
marketing staff. Now you have the ability to keep track of who is using
the CD, What they did when they opened your CD, and how long they spent
in each option on your CD plus create a mailing list from the CD results.
The CD can also automatically send the user a thank you email from your
company thanking them for their time and consideration for viewing the
CD or even buying the CD. The Email can also include a coupon for savings
on the product you are promoting.
Be sure to
watch our video on CD Tracking:
Wells
Fargo Bank recently included our tracking software on the latest CD we
designed for them. We also recently designed a CD for Sugo Music Group
that includes the tracking feature which they are taking to tradeshows.
This CD gives the user the option to participate in the tracking results
but doesn't limit the user from using the CD. The results are sent to
a database and an email is sent to the user thanking them for participating
in the tracking feature and a copy of the email is also sent to Sugo music
Group. This new feature we have developed can be very valuable to your
company and can aid in promoting your CD project.


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